We are a customer-obsessed company. As a Marketing Lead, you will work closely with the founding team to build a world-class B2C brand from the ground up. You will use the first principles of marketing and design to develop seamless customer interactions across various channels. You will be trusted to always think about the best ways to deliver a fantastic personalized customer experience.

Check out our website→

Culture at BurnCal→

What are the requirements for this role?

• Responsible for brand building at BurnCal. Make sure brand guideline is followed throughout all the communications platforms.
• Identify various channels (organic and inorganic) and run growth experiments in the most optimized manner.
• Hands-on experience in creative content writing and preparing content calendars. Ability to make content that has high virality.
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C Social Media Content Marketing, Performance Marketing, Influencer Marketing, Google AdWords, Email campaigns, and SEO/SEM
• Working knowledge of ad serving tools. Perfect knowledge of web analytics tools (e.g. Google Analytics)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Relevant education and at least 3 years of working experience in the Digital Marketing field.

What do we expect from you?

• Formulate strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, LinkedIn, Instagram etc.)
• Launch optimized online adverts through FB & IG ads, Google AdWords, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)